It is important to stress that this paper is not a final manual of do’s and don’ts online, our research area is too small, and time is too much of essence. Neither will this paper give any insight to whether the Internet is a more optimal tool for marketing than other channels (such as TV-, radio- or outdoor advertising).
In a literature review composed by Eryigit (2017), a need for further research regarding marketing in specific areas was identified. The purpose of this present study is to examine digital marketing’s best practices. This research paper provided a more in-depth, comprehensive examination of effective digital marketing strategies. III.
Benefits of e-marketing include: Global reach - a website allows you to find new markets and trade globally for only a small investment.; Lower cost - a well-planned e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.; Trackable, measurable results - web analytics and other online metric tools make it easier to establish how effective.
Marketing Research. marketing. marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods.
Marketing research paper topics can be too vague or too concise, which can affect a student’s grade. For instance, if your teacher gives you the following topic for your marketing paper: “Marketing mix and its usage”, you should directly describe this tool in your college paper. “Marketing mix of Verizon” or “Marketing Concepts.
Market research is the process of collecting, collating and analysing data about the market. Primary or field research is research that is done first hand e.g. questionnaires, surveys Secondary or desk research uses existing sources of information e.g. books, journals This video looks at primary and secondary research.
The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity. Scientific Research.
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